Igor Demcak

An integral aspect of brand protection is securing trademark rights, which provide legal exclusivity over the use of distinctive names, logos, slogans, and symbols associated with a company's brand. However, before a company adopts and invests in a particular trademark, it must undertake a vital process known as "trademark clearance search." In this article, we'll explore the significance of trademark searches and the critical role they play in safeguarding a brand's reputation.

The word “Christmas” is more than just a name—it’s a symbol of joy, tradition, and celebration for people all over the world. But it’s also a big part of the holiday shopping season, with businesses using the term to sell everything from decorations to food to experiences. This raises an interesting question: Can the word “Christmas” be trademarked?

Imagine a consumer searching online for your brand name—but instead of seeing your website they’re greeted by ads from someone else. This is how brands become victims of trademark bidding. A registered trademark grants its owner an exclusive right to use the given keyword among search terms as well as product/service description, effectively discouraging any competitive tactics that seek to derive value from the good reputation of a given brand.