What is brand enforcement?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

Brand enforcement is about taking action to protect your brand’s integrity when others misuse it. It goes beyond identifying issues—it’s about actively addressing them to prevent harm to your reputation and business.

For example, if someone is selling fake versions of your products, using your logo without permission, or operating fake accounts pretending to represent your brand, brand enforcement comes into play. This might involve legal measures like issuing cease-and-desist letters, filing trademark infringement claims, and reporting the issues directly to the platforms to remove fake listings or websites.

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