Importance of brand in the health & beauty sector

Insights, key indicators and case studies that inspire creators of beauty and health products.

Hero - cosmetics industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 18

    Perceived importance of brand

  • 13

    Willingness to pay premium for brand

fakes

April, 20245 minutes read

Counterfeit Goods in the EU: Economic Impact and the Role of Trademark Protection

Counterfeit goods present a significant challenge to industries across the European Union (EU), with detrimental effects on both economic prosperity and consumer safety. A recent study conducted by the European Union Intellectual Property Office (EUIPO) has shed light on the widespread prevalence of counterfeit products in the clothing, cosmetics, and toy sectors, highlighting the urgent need for strengthened trademark protection measures.

CHANEL

November, 20223 minutes read

Chanel unsuccessful in its attempt to block trademark registration in Japan

Similarity and likelihood of confusion are one of the most important grounds for successful trademark opposition. Famous brands are keen on using the likelihood of confusion to deter potential competitors from trying to leverage their brand reputation. Oftentimes, however, even well-known brands struggle to prove sufficient similarity. The recent loss of Chanel in a trademark dispute against a Japanese company highlights this issue.

Chanel

July, 20223 minutes read

Do these logos look similar to you? The case of Chanel and Huawei

Brand disputes over logos are not uncommon, but most of them tend to be cases of huge companies going against smaller businesses. But every now and again we see two big names go head to head – and this time it was a fashion giant against a tech titan.

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December, 20213 minutes read

Stories of our clients: Swiss Toniq

“I created my own skincare products because I was not happy with all the chemical filled products the beauty industry sells us and my sensitive skin needed special care.” Fiona Nicholls, the CEO of Swiss Toniq, gives 100% organic and chemical-free skincare its true meaning, and we could not be more proud to help protect this exciting brand!

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April, 20215 minutes read

COVID-19 trademark wars

TM lessons learnt from COVID-19 pandemic: The world is full of entrepreneurial minds and it is never too early to start protecting the uniqueness of a brand! Explore some of the most interesting trademark registration attempts in relation to COVID-19 with our legal team.

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December, 20207 minutes read

12 good reasons for pharmaceutical companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.

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December, 20207 minutes read

12 good reasons for nutritional supplements providers to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for the providers of nutritional supplements. This article presents a concise summary of 12 key reasons why every company in the nutritional supplements sector should think about registering for a trademark.

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December, 20207 minutes read

12 good reasons for cosmetics companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.

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