IP cases involving Hugo Boss AG

Many celebrities, including Rihanna, Snoop Dogg, Paris Hilton, and, most recently, Miley Cyrus, have been showing interest in the metaverse with their newly registered trademarks. Metaverse is said to offer a new way to bring music or products to people who cannot physically attend their stores or concerts or who simply prefer to enjoy them from the comfort of their homes. What is behind this trend and why do celebrities find it so appealing?

Numerous entrepreneurs could start their story with the words “inspired by life” and Tom Revill, the founder of Plank hardware, is certainly one of them. “Plank Hardware all started with a few planks of wood and a new flat. We found that finding the right hardware at a reasonable price wasn’t so easy. We were so happy with the final pieces that we started making and selling them to friends, family and online. As a start-up, we’ve invested everything into our products and building our brand, so protecting that is really important to us.”

According to the Growth Trend Analysis and Forecast Report by MarketDecipher, the sports memorabilia market size will be US$26 billion in 2021, with NFT sports collectables currently estimated at US$1.4 billion, which is estimated to double its market size at a 100% growth rate and reach 2.6 billion in 2022. As a result, many professional NBA athletes such as Kevin Durant and King James LeBron are not missing an opportunity to further develop their personal brands by offering fans new ways to connect with them through ownership of unique digital assets.