IP cases involving Deanna Rivetti

McDonald’s, or “McBully, as labelled by Pat McDonagh, the founder of Irish chain of fast-food restaurants Supermac’s, has suffered another defeat. Following the previous loss of its “Big Mac” trademark, the use of “Mc” is no longer protected by trademark.

Trademark registration can be viewed as a crucial step towards the market success. This article presents a closer look into the role of trademark registration in the success stories of Jacuzzi, Ping-Pong and Zamboni, for which the trademark has become more renown than the very product these brands describe.

Many celebrities, including Rihanna, Snoop Dogg, Paris Hilton, and, most recently, Miley Cyrus, have been showing interest in the metaverse with their newly registered trademarks. Metaverse is said to offer a new way to bring music or products to people who cannot physically attend their stores or concerts or who simply prefer to enjoy them from the comfort of their homes. What is behind this trend and why do celebrities find it so appealing?