Written by Jan Buza
Co-founder of Trama
Adding the letter s (plural) to your brand name won't have any large effect on its registrability.
Imagine you wish to register a brand called "Lion" for a phone operator in the US. During your trademark research, you find there already is a brand called "Lion" offering the same services. If you alter your brand name to "Lions", it won't provide any aid in your situation.
Once your brand name is assessed by the US examiner, it can be refused since "Lion" and "Lions" can be very easily confused. Also, the owner of the brand "Lion" would have legal grounds to oppose your application based on the high similarity between the brands.
Similarly, in a situation where your trademark is too descriptive of your goods and service, adding the letter s (plural) wouldn't help to increase the uniqueness of your mark.
What are the benefits of applying for a trademark as a business?
Should I get a trademark when my business expands to a new country?
Someone has raised an opposition against my trademark. What shall I do?
Should I register both the name and the logo trademarks at once?
If the domain for a particular word is already taken, can I still register it as a trademark?
Are there any follow-up fees I should know about when registering a trademark?
I want to register a UK trademark in one class; how much would that cost?
What is the best way to register a trademark in the US, the EU and Australia?
I want to register a JP trademark in one class; how much would that cost?
Is there any additional fee not accounted for in the final price for trademark registration?
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