How do I protect my brand on Instagram?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

On Instagram, your first line of defense is securing a trademark and creating a verified account for your brand. This establishes that you are the legitimate owner of the brand and gives your audience confidence in the authenticity of your content. You’ll also want to regularly monitor posts and hashtags for unauthorized use. If you see anything suspicious, use Instagram’s reporting tools to have it removed.

If you’re looking to take it a step further, Trama offers a proactive approach. We monitor Instagram for unauthorized accounts, counterfeit products, and fake ads—working with Instagram’s reporting system to take quick action.

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