Selecting trademark classes - Nutritional supplements

Increasing environmental concerns lead to shifting consumer behavior, and many brands address these concerns by registering ‘green’ trademarks. The results of the study conducted by EUIPO in 2021 found a 900% increase in green trademarks being filed, demonstrating that “growing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO [1]. Read about the current green trademark trend in the EU in this article.

There is a myriad of reasons why trademark registration is of a crucial importance for the providers of nutritional supplements. This article presents a concise summary of 12 key reasons why every company in the nutritional supplements sector should think about registering for a trademark.

Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.