Insights, key indicators and case studies that inspire creators of beauty and health products.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
18
Perceived importance of brand
13
Willingness to pay premium for brand
“I created my own skincare products because I was not happy with all the chemical filled products the beauty industry sells us and my sensitive skin needed special care.” Fiona Nicholls, the CEO of Swiss Toniq, gives 100% organic and chemical-free skincare its true meaning, and we could not be more proud to help protect this exciting brand!
TM lessons learnt from COVID-19 pandemic: The world is full of entrepreneurial minds and it is never too early to start protecting the uniqueness of a brand! Explore some of the most interesting trademark registration attempts in relation to COVID-19 with our legal team.
There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for the providers of nutritional supplements. This article presents a concise summary of 12 key reasons why every company in the nutritional supplements sector should think about registering for a trademark.
