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Importance of brand in the health & beauty sector

Insights, key indicators and case studies that inspire creators of beauty and health products.

Hero - cosmetics industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 18

    Perceived importance of brand

  • 13

    Willingness to pay premium for brand

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December, 20213 minutes read

Stories of our clients: Swiss Toniq

“I created my own skincare products because I was not happy with all the chemical filled products the beauty industry sells us and my sensitive skin needed special care.” Fiona Nicholls, the CEO of Swiss Toniq, gives 100% organic and chemical-free skincare its true meaning, and we could not be more proud to help protect this exciting brand!

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April, 20215 minutes read

COVID-19 trademark wars

TM lessons learnt from COVID-19 pandemic: The world is full of entrepreneurial minds and it is never too early to start protecting the uniqueness of a brand! Explore some of the most interesting trademark registration attempts in relation to COVID-19 with our legal team.

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December, 20207 minutes read

12 good reasons for pharmaceutical companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.

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December, 20207 minutes read

12 good reasons for cosmetics companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.

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December, 20207 minutes read

12 good reasons for nutritional supplements providers to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for the providers of nutritional supplements. This article presents a concise summary of 12 key reasons why every company in the nutritional supplements sector should think about registering for a trademark.

Protect your brand and think about its future with trama™

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