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Importance of brand in the music industry

Insights, key indicators and case studies that inspire musicians and bands.

Hero - music industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 47

    Perceived importance of brand

  • 9

    Willingness to pay premium for brand

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December, 20207 minutes read

12 good reasons for musicians and bands to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for musicians and bands. This article presents a concise summary of 12 key reasons why every brand in the music industry should think about registering for a trademark.

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