Written by Igor Demcak
Founder & Trademark Attorney
Ideally, you want to obtain your trademark as soon as possible - that is - at the very start of your business. The protection of your brand starts from the date of filing, not the date of registration, so if you already have your product in stock, we'd recommend not waiting and starting to sell.
However, the protection offered is, of course, only valid if the application gets successfully accepted in the end. If it gets dismissed, you'll lose this protection. For this reason, you might want to wait before acquiring large quantities of your products. In the worst-case scenario, if your application is refused, you will have to rebrand and having a large amount of stock will make the process more difficult.
Can my competition challenge my trademark after it is successfully registered?
Is there an extra fee when filing a trademark on the use-in-commerce basis?
How does the USPTO act in case of a likelihood of confusion?
Does my specimen have to match the trademark drawing exactly?
What does it mean when my trademark is refused due to "mere descriptiveness"?
Does the price of trademark registration depend on the number of classes?
What if my brand is not active yet and I would like to get an US trademark?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
