From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Franchising Agreement
A franchising agreement in trademark law is a type of business arrangement where a franchisor grants a franchisee the right to use its trademark and business model in exchange for a fee. Under a franchising agreement, the franchisee operates a business that is similar in nature to the franchisor's business and uses the franchisor's trademark and branding.
The franchising agreement typically sets out the terms and conditions of the arrangement, including the rights and obligations of both parties. The agreement may cover issues such as the scope of the franchisee's rights to use the trademark, the types of goods and services that can be offered, and the fees and royalties that the franchisee must pay to the franchisor.
The franchising agreement also typically includes provisions for quality control and standards, which ensure that the franchisee maintains the same level of quality and consistency as the franchisor. These provisions may cover areas such as training, marketing, and operational procedures.
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12 good reasons for real estate companies to register a trademark
There is a myriad of reasons why trademark registration is of a crucial importance for real estate companies. This article presents a concise summary of 12 key reasons why every real estate agency should think about registering for a trademark.
Generic trademarks: the case of Booking.com
By definition, a trademark needs to display sufficient distinctiveness to identify the origin and ownership of the products and services. That means generic and descriptive words should be avoided at all costs. The landmark case in United States PTO v. Booking.com B.V, however, proves that a generic term combined with “.com” or another top-level domain can be registered as a trademark if there is sufficient evidence of consumer recognition.