Trademark Dictionary
Trademark priority refers to the legal concept that determines who has the right to use a particular trademark in connection with specific goods or services. Understanding trademark priority is essential for businesses because it helps to establish ownership rights and protect their intellectual property. As trademark priority determines who has the right to use a particular mark in connection with specific goods or services it can have a significant impact on the outcome of disputes over ownership or infringement. Trademark priority is determined differently in different jurisdictions around the world, depending on the specific laws and regulations of each country.
Ford joins the ranks of internationally renowned companies that have made an entry into the NFT and Web3.0 space with new trademark registrations. The American car company filed 19 new trademark applications to cover virtual automobiles and online retail services. As more companies are getting involved with NFT projects, unique IP concerns are expected to follow soon.
Moët & Chandon, Dom Pérignon, Laurent-Perrier and other world-class producers of champagne can no longer use this term to label their products in Russia. The new law passed on 2 July 2021 has caused a considerable upheaval among champagne producers but also consumers. Our legal team has taken a closer look into this dynamics of using geographical indicators.
Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.
