Trademark Dictionary
A Cease and Desist Letter in trademark law is a written communication from a trademark owner to an individual or entity that is allegedly infringing on their trademark rights. The letter typically demands that the recipient immediately stop using the trademark in question and may threaten legal action if the recipient fails to comply.
Cease and desist letters are commonly used in trademark law as a first step in resolving trademark disputes, as they can often be an effective way to stop infringing behavior without resorting to litigation. They can also serve as evidence of the trademark owner's efforts to protect their trademark rights in the event that legal action is required.
Satirical adaptations of well-known brands have become a common thing and profitable market for many lesser-known companies. Besides being an effective mean to attract more customers, parody products can also be a good defence against trademark lawsuits, as in many cases, brand owners have limited options to enforce their rights against satirical adaptations.
Support services provided by YouTube now extend to automatic protection of a registered trademark for all videos and channels.
This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.
