Trademark Dictionary
Trademark enforcement refers to the process of protecting and defending a trademark owner's rights against unauthorized use or infringement by others. Trademark owners have the right to take legal action against anyone who uses their trademark without permission or in a way that could cause confusion or dilution of the mark's value.
Trademark enforcement typically involves a range of activities, such as monitoring the market for potential infringement, sending cease and desist letters to infringers, initiating legal proceedings, and taking action to prevent the importation of infringing goods.
Have you ever had a day at work that just didn’t seem to end? Mooday Memos can help brighten your mood with the colourful and sassy stationery sold under this brand! Together with Nita Ukkonen, the founder of Mooday Memos, we explore the origins of this remarkable idea as well as the importance of brand protection.
Taking a creative spin on an already established and renown brand may seem as a good strategy for devising a name for a startup company but it may backfire. This article summarises one of the contemporary cases in this area, revealing that Airbnb’s trademark protects the company against unexpected threats.
One of the most common reasons for trademark disputes has to do with the perceived similarity between existing trademarks. The two trademarks are considered “similar” if they share common characteristics connected to their appearance, sound, meaning and commercial impression, and if they are used for related goods or services. This is seen as a problem from brand perspective because the consumers might believe that the owners of the two trademarks are related, affiliated, connected, or that the goods or services originate from the same source.
