Youtube set to protect trademarks of influencers shaping the society
Support services provided by YouTube now extend to automatic protection of a registered trademark for all videos and channels.
Evidence of Use
Evidence of use in trademark law refers to documentation or materials that demonstrate that a trademark has been used in commerce in connection with the goods or services listed in the trademark application or registration. Evidence of use is typically required for trademark applications that are based on actual use in commerce, as well as for maintaining and enforcing trademark rights.
Examples of evidence of use can include:
- Sales records and receipts
- Advertising and promotional materials, such as brochures, flyers, or social media posts
- Packaging or labeling displaying the trademark
- Invoices or receipts for goods or services sold under the trademark
- Samples of the product or service bearing the trademark
- Affidavits or declarations from individuals with knowledge of the trademark's use in commerce
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From our blog
Trademark protection on social media: 3-Step Process
Social media is a powerful tool for growing any brand. If you're starting a business, using platforms like Facebook, LinkedIn, or Twitter can help you reach more people, build your brand's identity, and connect with your audience in unique ways. However, along with these opportunities, there's a risk of trademark infringements, which can harm your business if not handled carefully.
Can you change your trademark over time?
Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.